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Transactional Emails can Drive more Revenue

In email marketing you want to achieve 3 things:

Get your subscriber to open your emails
Get them to click through
Convert those clicks into sales

And while you might look at this type of emails as mandatory and boring pieces of communication, they can be much more effective than bulk emails in achieving those goals.

How do you take advantage of a transactional email?

Why are Transactional Emails more effective?
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