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Are Your Emails Converting from Desktop or Mobile

If you’ve been paying attention to the mobile revolution from a marketing point of view, you probably know that more emails are now opened on mobile devices than desktop.

While this is critical for your marketing, there are two questions that are much more important than where your emails are being opened:

Where are your subscribers actually reading your emails?
Where are conversions happening?
Movable Ink published a study conducted in Q2 2015 that can help us understand this. Let’s take a look…

1) Email Opens

2) Email Engagement

3) Conversions
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