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Ways to Drive Real Sales Leads From Social Media

Here are some ways to Drive Real Sales Leads From Social Media:

What the quiz should be about

Before you dive into building a quiz it’s a good idea to take a step back and consider strategy. There are two strategies that I’ve seen work really well for lead generation quizzes. First is the event-based quiz, like the Dog Therapy quiz below. This quiz was launched in conjunction with a big content push promoting the Therapy Dogs that help out around Children’s Hospital.

The second method is to build a quiz based on the most important core function of your business. For example, if you are a makeup brand, it would be “Which Makeup Matches Your Style?”
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